Master Planning That Enables Destinations

When Destinations Grow and Evolve

Hospitality destinations today bring together brands, operations, experience and long-term growth.

Without a clear master plan, complexity becomes fragmentation.

At GVI Architects, master planning provides the structure that allows destinations to function, evolve and remain coherent over time.

Aligning Brand, Culture and Landscape

Yanuna brings together culture, landscape and hospitality under a single planning framework.

Inspired by Taíno culture and the symbolism of Larimar, the master plan positions Mother Earth as the narrative foundation that organizes development, experience and phasing.

Within this structure, The Luxury Collection and Ritz-Carlton express their brand identities while remaining part of a cohesive destination system shaped by landscape and cultural context.

Here, master planning becomes the tool that allows multiple brands to coexist without competing, reinforcing identity through alignment rather than repetition.

Structuring a Multi-Program Destination

Poseidón is a master-planned destination where hospitality, convention and public spaces are organized through a shared narrative rooted in the site.

Rather than approaching each component independently, the master plan establishes a unified framework that guides relationships between programs, circulation and experience.

Within this structure, Grand Fiesta Americana, Live Aqua and the Convention Center operate as distinct expressions of a single destination logic, aligned through landscape, sequence and operational clarity.

The result is a destination that feels intentional, legible and capable of growing without losing coherence.

Hospitality destinations demand more than individual buildings.

They require a vision capable of aligning experience, operations and long-term growth from the very beginning.

At GVI, master planning provides that clarity, allowing destinations to evolve as coherent systems rather than fragmented developments.

This is where architecture becomes a strategic partner in long-term destination making.

Meet Us at FITUR Madrid 2026

We look forward to connecting with developers, hospitality leaders and design teams shaping the future of tourism, branded living and large-scale destinations.